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More info on Masterclasses and Workshops
Masterclasses
Designing African Futures – AR as a Medium for Creative Innovation
Augmented Reality (AR) is reshaping how we experience design, storytelling, and branding. This session explores how African creatives can leverage AR to push boundaries and innovate.
Target Audience: Digital artists, interactive designers, developers, and brands exploring immersive experiences.
Building Stickiness – The Psychology of Retention & User Engagement
Discover how psychology and design intersect to create digital products that keep users coming back. Learn retention strategies used by top brands and how to apply them in your work.
Target Audience: UI/UX designers, product designers, digital marketers, and startup founders looking to improve user engagement.
The Power of Nostalgia: Using Cultural Memory to Build Brands that Resonate
This masterclass explores how designers and creatives can tap into nostalgia to create deeper emotional connections with audiences. From reimagining classic Ghanaian aesthetics to leveraging familiar cultural symbols in branding, you’ll learn how to make design that feels both timeless and relevant.
Target Audience:
Brand designers, marketing creatives, advertisers, storytellers, and entrepreneurs looking to create emotionally compelling brands that resonate with African and global audiences.
Workshops
Winning Proposals – Crafting Pitches That Get a Yes
A practical guide to writing persuasive proposals that land clients, funding, and project approvals. Learn the structure, storytelling, and strategies that make a pitch irresistible.
Target Audience: Freelancers, agency owners, startup founders, and creatives seeking funding or partnerships.
AI-Driven Future: AI Tools for Designers – A Practical Workshop
A hands-on exploration of AI-powered design tools, from image generation to automation. Learn how to incorporate AI into your workflow to boost efficiency and creativity.
Target Audience: Designers of all levels, creative entrepreneurs, and tech enthusiasts curious about AI’s role in design.
Designing Identity – Lessons from Africa’s Visual Heritage
This hands-on session explores African design motifs, patterns, and symbols, helping participants create identity systems that leverage tradition while staying relevant today.
Target Audience: Brand designers, illustrators, visual artists, and cultural researchers.